Before 2000, Chinese industrial and engineering equipment mainly relied on imports. Anyone who knew some foreign languages could bring in foreign equipment, and as an agent for foreign brands, they would make a lot of money. In the 21st century, with the rapid development of China's economy, domestic substitution has become a means of wealth for a new generation of enterprises. Although there is a significant gap in product quality and other aspects compared to international brands, it has achieved a process of growing from scratch. After 2015, with the start of high-quality economic development, many industrial equipment industries embarked on a path of independent innovation. From complete imports, plagiarism, and imitation to independent research and development, a group of excellent enterprises and products emerged, such as Huawei, BYD, CRRC, etc. These large enterprises have developed rapidly both domestically and internationally.

Similarly, many small and medium-sized enterprises have been devoting themselves to in-depth research and meticulous cultivation in the industry. Some of their products have already been done well enough, and the feedback from domestic users is also good. However, due to the poor economic situation in recent years, malicious bargaining behavior has emerged in many project competitions. The originally good products, affected by price factors, have gone from good to bad, and the survival of the enterprise has also faced some crises. In the context of vicious competition in domestic competition, going global for development can be regarded as a development path for enterprises. The export of life and industrial general products has received good feedback, but many professional products belonging to enterprises have encountered some problems in the process of going global. We may want to sort it out.

How Can Users Know About You?

In China, enterprises in the industrial and engineering fields can use industry associations, acquaintances, exhibitions, bidding, and other methods to let everyone know. What should be done abroad?

Some companies' products will go global with Chinese companies' general contracting projects abroad, but general contracting projects are still a minority; Some companies may participate in some international exhibitions, but the number of small and medium-sized enterprises or users who can participate in international exhibitions is limited; Then there are agents. Many agents may not necessarily be in the professional field and may search through search engines. If you search on Baidu, most of them are advertisements, making it difficult to find multiple corresponding companies for products. If you search on Google, many companies do not enter their own information on Google; There are also e-commerce platforms like Alibaba International and Amazon, which mainly offer a wide range of products. For products in professional fields, many small and medium-sized enterprises have poor promotion effects on these platforms.

So how to let users know themselves is a common problem that many small and medium-sized enterprises in professional fields encounter when going abroad. At this point, you may ask, must small and medium-sized enterprises develop abroad? This question requires enterprises to judge based on their own actual situation. In such a vicious domestic competition, going out is very necessary for the growth of enterprises.

How To Build A Brand?

Many small and medium-sized enterprises want to go global, but their brand awareness is relatively poor, and there are some problems. You may want to compare them and see if your enterprise also exists.

Language issues. Different market entities have different language environments. The CIS countries are mainly Russian, while South America is mainly Spanish, and Africa has English and French, among others. Many companies have reserved talents in English, but there are few small languages, making communication a big problem.

Data issues. Many well-known foreign brands' products have complete materials in terms of drawings, instructions, installation manuals, packaging requirements, etc., and all have corresponding standards. However, many of our companies have done relatively poorly in this regard, and even the product manual is only a few pages long.

After sales service issues. Many industrial products need to provide after-sales service when going abroad. In China, if there is a problem with the product, people can immediately arrange materials to solve it. However, in foreign countries, it involves visa, material transportation, personnel dispatch, language, and other issues. Therefore, enterprises need to evaluate after-sales service issues in advance and make plans in terms of product quality, quality assurance parts, and other aspects.

Brand awareness issues. Many enterprises lack brand awareness, and lack strong awareness of website construction, product standardization, foreign trademark registration, and agent handling. Without brand awareness, products are always in a bargaining mode, without autonomy, and are always led astray.

How To Control Risks?

The risks that enterprises need to face in the process of going global are also diverse, such as political and economic risks in different countries and regions, user economic risks, transportation risks, payment risks, etc. Risks exist and enterprises also need to deal with them. Now, some insurance companies such as China Export Credit Insurance Corporation provide many reference materials for enterprises to go global.

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